Nigerian Telecom Industry Planning For Cheaper Smartphones For Users
Cheap flights To Lagos News: Telecommunication Companies working in Nigeria are campaigning for cheap smartphones for its users to make sure that the people at grass root level can have approach to the growing telecommunication industry of the country. This would deepen the mobile telecommunications in Nigeria as well as boost the overall services. On the recent inauguration of the TNS Mobile Life study in Lagos, Mr. Aggrey Maposa who is the CEO of TNS in West Africa advised phone manufacturers operating in the nation to consider lowering their prices of smartphones to avoid being driven out of the market by the low cost Chinese brands. Mobile phone is a multi-use gadget for emerging market consumers and Maposa believes that low cost smartphones would be a game changer for Nigerian mobile users. The Mobile Life study have over 34, 000 respondents in 43 countries. There had been a change in the style Nigerians make use of their cell phones with special interest in mobile content as well as its functions. In accordance to Maposa, the study indicates that Nigerian mobile consumers are cost-conscious as well as will hold cheap smartphones required for dynamic modifications in the Internet landscape. Any mobile phone manufacturer that would keep hold of its Nigerian customers as well as maintain its market share must be prepared to present lower costs. The Chinese phones are cheaper and offer free applications as well as 3 SIM cards sometimes. The price conscious consumers will go for Chinese phones, if the prices of other brands are not lowered in Nigeria.